Insights Hub

“Insights & Experiences: A Journey in Digital Marketing”

Discover a treasure trove of knowledge as I share my 20-year journey in the dynamic world of digital marketing. Uncover valuable insights, lessons learned, and insider tips from my experiences since 2004. Join me in unraveling the ever-evolving landscape of online marketing and gain valuable insights to elevate your own marketing strategies.

How a Casual Coffee Break Led to an SEO Makeover for Two Entrepreneurs

We were heading for a 6:30 lecture in Mylapore, and Senthil had a meeting at 4:30. The plan was simple—he would finish his meeting, and then we would go straight to the lecture. So I settled myself in a coffee shop nearby, ready to enjoy my newly downloaded Kindle book, while he wrapped up his work. The café was packed, so when two ladies asked if they could share my...

The Day We Built a Website in 8 Hours — And Nailed It

Having started our Digital Marketing journey way back in 2004, when anything digital was still in its nascent stage, it has been a truly exciting ride — filled with immense learning, a fair share of highs and lows, and unforgettable moments of inspiration and ingenuity. Over the years, we’ve encountered all kinds of challenges and clients — big and small, detailed...

Choosing the Right Hosting for Your Business: Lessons from a Midnight Crisis

It was well past midnight at LBN Tech. Though we’re not a round-the-clock team, that night was different. One of our longtime clients from Oregon, Joseph Baer, reached out in distress—his website which was hosted with a local company, had gone down, and it looked like it had been hacked. Venkat from our team was already on the case, trying to raise a ticket with the...